Yes, of course you’re right. It’s almost the same: Narrative. Story. Some call Narrative a Meta-Story. Dosn’t seem to help much, though. Let’s keep it simple, stick to Story.* And tell stories in simple ways. Talk wishes. Desires. Dreams. Preferences. Threats. Tell how you’re dreaming up your project to flourish. To yield. Tell how you’re afraid (in case you are) your project might be sacked. Your company be swallowed. If you want your people take action. Decisively, at that. Leave your recesses. Stop being mysterious. Be specific. Absorbing. Thrilling. Shocking, if need be. Say something your people can learn by heart – and repeat, when alone or when together with their people. Tell them what elements you blend. Use language they can comprehend. ——— Call it Narratives, if you like, but actually we don’t need them. It’s Stories we need. It’s Ideas we need. And people burning to bring them across. So things can happen.
* The other day, we heard someone saying: The word isn’t »Bullshit« any longer, from now on it’s »Narrative«. Funny. And of course slightly exaggerated, as all things funny. But not altogether wrong.
// It is story, not structure, that shapes organizations — organizational life, organizational minds, and organizational action. It is story, not structure, that gives meaning to action by situating its underlying intentional states in an interpretive system. It does this by imposing the patterns inherent in the culture’s symbolic systems — its language and discourse modes, the forms of logical and narrative explication, and the patterns of mutually dependent communal life. //
// All leadership takes place through the communication of ideas to the minds of others. //
// I tried […] to select stories […] because they struck me as lively, beautiful, believable, and, in the human news they brought, important. //
// It means you have a way of rearranging the world to your satisfaction. //
// Narrative ordering makes individual events comprehensible by identifying the whole to which they contribute. //