No big surprise: It's hard to change what we aren't aware of. What we do automatically. Take »Speech«, for instance. »Whaatt?«, you might say, »I'm perfectly aware of what I'm saying!« Yes. You may be right. But then: It isn't as easy as that. We may think before we speak. We may ponder what to say. Ponder even how to say it. But still: It's hard to leave tracks, leave patterns, automatics behind. In speech as in walking, in gesture as in handwriting. Seamus Heaney, Irish poet (and Nobel laureate at that), once said, while writing he sometimes imagines to have a limited amount of words at disposal in life. Amount spent, no more writing. Nor talking. That's a good starting point for awareness in speech. In makes choosey. Precise. Ambitious. And demanding. Maybe even more truthful? It makes us wonder: What is important? What impact do I care to make? Why? Don't get us wrong: It's not about big talk with big words. It's more like using »Yes« more often than »No« in the right places. Right moments. Seriously, gravely, reliably, authentically uttered. Just to have right things really happen. Instead of having them stop. To start change with impact, that is.