New Growth. By new Thinking.

Good at?

Write a Book.

Bad at?

Write a book, too.

Come again? Writing? A book? Me? No sweat: You don’t actually have to write a book. What we want to say is: It’s of utter importance to occupy yourself – with yourself. To give attention to yourself. To be present, aware of yourself, to watch, trace, scrutinize yourself. To make yourself the subject of research. Just as if you were writing a book. About yourself. About yourself when succeeding. About yourself while you fail. A most interesting book. If only in your mind.


And if, in the end, you really care to write a book, even if you’d say it’s actually not your cup of coffee – we might want to write it for you. Did it before. Good ones, too.

Pretty good example: For strength and performance. For success. For weakness and inability and failure. And for getting better yet. Instructive. Constructive.*


(*Oliver Kahn, »Ich. Erfolg kommt von Innen«, Riva Verlag)

A good book is about change. Always. Something old’s to stop, something new’s to begin. Something is different, all of a sudden. Something reaches its tipping point. Topples over. Or falls back. For the good, or for the bad. For success or for failure. Both ways: for learning. For growing. For life.

Two writers – out of virtually all – confirm the fact of change as a basic element of books: F. Scott Fitzgerald, who defines change as »opposing ideas« of succeeding and failing. And Friedrich Schiller, who holds that it's more instructive anyhow to concern oneself with one's »aberrations« as a sign of change.

// The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function. //

F. Scott Fitzgerald (1896–1949)
American Author

// No chapter in man’s history is more instructive for our hearts and souls than the almanacs of man’s aberrations. //

Friedrich Schiller (1759–1805)
German Physician, Poet, Philosopher and Historian