»Corporate Core«, that’s our wording for the organization’s »Vision«, »Mission« and »Purpose«. Without its »Core«, the organization is (in the doctor’s wording) »acardiac« – the heart’s missing. The root. The origin. The direction. The mind, and the spirit. The personality. And the identity, too. Without the core, there’s no way quite to know (and be able to say it): Who are we? Where do we come from? How did we manage to come here? To be what we are, and who we are? Where are we heading to? And how do we manage to get there? Then, of course: Whom are we here for? Whom are we to help, to be of service, to care for, when, why, how?
Now (if at all necessary to explain): Why should organizations need to know about this at all? Of course for direction. For good reasons not only to stay, but to move on. For better products and services. For today’s and future successes. For clients’ and employees’ satisfaction. For talking about the organization, substantially and engagingly so – with clients, markets, again: with employees. And with investors, too. Last, but very much not least: To know what making a difference means for the organization, and to make it. To be different from the competition.
Because, in the end, it’s the difference that makes for success.
Here’s the heart of the Organization. The art, too.
And there’s more. The »Core« is the top of what we call the »Business Success Diamond®«. Its elements are the basis for business success (and thus pretty much indispensable).
Good to know: The »Core« is to be substantial, well-pondered, deeply profound – but still not written in stone.